Non-Monetary Metrics that Every TTO Should be Tracking: Measuring Your Collaborative Culture

As most tech transfer leaders can attest, when it comes to TTO metrics university administrators are often looking for a bottom-line return or other hard numbers reflecting year-to-year trends patents, licenses, revenues, and start-ups. These are certainly important, but the singular focus on monetary metrics risks losing focus on many of the factors that underlie […]

As most tech transfer leaders can attest, when it comes to TTO metrics university administrators are often looking for a bottom-line return or other hard numbers reflecting year-to-year trends patents, licenses, revenues, and start-ups.

These are certainly important, but the singular focus on monetary metrics risks losing focus on many of the factors that underlie those more tangible results. After all, these numbers don’t come out of thin air, but are built through a host of collaborative platforms and initiatives – and the surrounding culture — that nurture the commercialization outcomes getting so much attention from administrators.

The way these programs and cultural factors impact the bottom line is difficult to quantify, and their contributions often get lost in the shuffle. But one office that measures and showcases these non-monetary metrics is UNeMed, University of Nebraska Medical Center’s TTO. They’ve emphasized these functions as part of their collaborative culture and tied them to specific financial results. And they’re using these metrics to show administrators and other stakeholders a more complete picture of the TTO’s impact.  

To help you learn from their experience and successes, Tech Transfer Central has teamed up with UNeMed’s Michael Dixon, PhD, President & CEO, and Joe Runge, Business Development Manager, to present this detailed, strategy-filled webinar: Non-Monetary Metrics that Every TTO Should be Tracking: Measuring Your Collaborative Culture, scheduled for December 16th. For complete program details or to register, click here.

Also available in on-demand video: The distance learning program Setting TTO Performance Benchmarks Based on Comparable Data Sets of Peer Institutions. Click here to learn more.

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