A study from Goole has showed an idea called “micro-moments” to describe users’ behavior on the internet. These are the moments that customers will go through when they search information for their trip.
‘I-want-to-know’ moment: When someone exploring or researching to know more about the destination and have an overview of where they want to go and have no intention to purchase.
‘I-want-to-go’ moments: When someone starts searching for a local business like transportation, hotel, tourism, etc. They can make a list and consider buying.
‘I-want-to-do’ moments: When someone wants help completing a task or trying something new. The hotels should provide their contact to support them immediately.
‘I-want-to-buy’ moments: when someone is ready to make a purchase and may need help deciding what to buy or how to buy it.
Knowing the micro-moments and designing relevant content will help users get the information they need and soon becoming your customer when booking a room or using services at your hotel.