News

The 5 Stages of Travel

5 Stages of Travel is a new concept in modern tourism management from Google. It describes a “life cycle” of a customer from their idea of traveling to the end of their trip. 1.       Dreaming At first, the customer usually dreams…

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Tourists’ “Micro-moments” from Google study

A study from Goole has showed an idea called “micro-moments” to describe users’ behavior on the internet. These are the moments that customers will go through when they search information for their trip. ‘I-want-to-know’ moment: When someone exploring or researching…

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The state of e-commerce in Vietnam

While other industries are continuously going through many different stages, the e-commerce industry still achieves tremendous results even though the local economy has been seriously affected by COVID-19 pandemic. In Vietnam, e-commerce industry is currently considered one of the key…

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Type of hotel’s guests (P2)

The diversity of social has grouped customers into specific groups. The people in each group have their own needs but would not be too far from the services that the hotel can offer. Eco-friendly seekers Living eco-friendly is a trend…

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Type of hotel’s guests (P1)

There are many types of guests staying at a hotel. Each type of guest will have a different expectation about services.. Understanding the needs of them will help hotels design a set of experiences that make them satisfied and still…

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What to do when getting back to work after Covid-19?

The social distancing has been updated, most companies would start to return to operating business as usual. So what should we do these days? Always keep the office clean to prevent possible infection. Companies should always have soap and hand…

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Improving Candidate Experience Through Onboarding

Many organizations assume that once a candidate has signed the employment contract, they will be committed for a long term. However, a negative candidate experience can turn new hires away, and onboarding is an essential part to the candidate experience.…

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