Marketing Mix For The Hospitality Industry

Similar to marketing in other fields, the hotel industry also has a Marketing matrix with specific characteristics, still based on the 4P basic model: Product, Place, Price, Promotion.

Product

Sản phẩm của ngành khách sạn là cơ sở vật chất và dịch vụ cung ứng, tùy vào nhu cầu kinh doanh mà có thể gồm một hoặc nhiều dịch vụ sau: Phòng ở; dịch vụ ăn uống; dịch vụ tiệc; dịch vụ hội nghị; dịch vụ giải trí, nghỉ dưỡng; dịch vụ chăm sóc sức khỏe; dịch vụ hỗ trợ kinh doanh;…

Tùy vào mô hình hoạt động, quy mô hoạt động và nhóm đối tượng hướng đến mà khách sạn có thể thiết kế các gói sản phẩm của mình cho phù hợp..

Place – business location and distribution channels

The second P represents both business locations – where customers experience products, and distribution channels – where hotels reach potential customers.

Business locations are also influenced by business needs, we can say the hotel is located in the economic center, administrative, located near the airport, located in the sea or mountains, etc

Regarding distribution channels, it can be offline such as organizing a direct sales team, selling goods via phone, or selling through travel agents; or online via website, OTA channels, …

Promotion – advertising and marketing

The channels for hotels to advertise and promote are quite similar to other types of businesses such as magazines, leaflets, TV, radio, OOH, social networks, …

Price – price structure

Prices of hotel services are standard but not fixed from time to time. Room rates may vary from month to year, vary by day of the week, and may even change by the hour of the day. In addition, the hotel also designs different types of pricing packages depending on the time and group of customers aiming to maximize revenue.


Photo by Abdesalam Jouala on Unsplash

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