Effective internal communication during COVID-19 crisis

The Covid-19 pandemic has serious effects on the economy and caused many companies into crisis situations. This is the time when leaders need to ensure that all the internal communication is consistent and effective. From her three years’ experience of leading the internal communication of The Very Group, Helen explained that even though there are many ways to deliver internal information, they tend to fall into two categories:

  • The broadcast one-way communication
  • Two-way communication where your colleagues can ask questions, as well as give feedbacks.

Your leaders need to have a clear purpose of what they need to communicate, and what platform to use so that employees can access easily to find critical information. When a crisis happens, the board members need to spend time with managers and leaders to ensure that all information delivered to employees is consistent. Through your broadcast video, you need to deliver a specific plan and reassure employees with a sensitive and humble tone and be mindful for the situations are happening. In addition, you can keep in touch with your employees via emails and texts, provide more detailed information, links, instructions and toolkits so that your employees can understand they have everything they need.

Two-way communication can be introduced at the end of the broadcast video where employees can ask questions to their leaders. Besides that, you can organize smaller meetings with every team where employees can feel more comfortable speaking out their thoughts. It’s critical to celebrate every success within the team to encourage your colleagues and keep them engaged.

Internal communication is essential to every business, especially in times of crisis. To be effective, you need to link what you want to communicate with the company’s values, goals, and mission. By ensuring the openness and showing employees that they matter, in return, leaders will see the core values are still uphold even in difficult circumstances.

Photo by Julia M Cameron on Pexels.

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