Getting Social

Two strategies laid out below – 3-2-1 and 1-1-1-1 strategies Try the 3-2-1 approach 3 posts in a 2 week period – 1 post about industry news Post an article that is relevant to the industry that you’re in. Scot will start to pull together information for these to go out on a weekly basis.… Continue reading Getting Social

Reddit SDR Resources

Maybe you are tired of listening to me. Maybe you are tired of the product or the company. Maybe COVID has you down. Today is the day to get your activity level up. If you don’t do it today, forget about tomorrow. Here is a list of links that you may find useful. These are… Continue reading Reddit SDR Resources

No Value Added

We discussed this a little bit in our group chat, but I wanted to highlight a few things here. Timing – all of this occurred within 30 minutes Asking questions to control the conversation – all of the questions that were asked were “Situational” questions that were probing for problems that I did not have.… Continue reading No Value Added

Turning Around RBO’s

Reflex Responses, Brush-Offs, and Objections “Everybody has a plan until they get punched in the face.” – Mike Tyson My objective with this article is twofold: I’m going to give you a framework for dealing with prospecting objections that increases your probability of getting to yes. Once you master this framework you’ll gain the confidence… Continue reading Turning Around RBO’s

SDR 2 2021

In this post, we will review call scripts and the objectives set out for you when making calls. Please remember – your goal as an SDR is to not just book meetings, but to book meetings with “qualified” people. Quick review – delivering value Any time we “touch” a contact – email, social media, phone… Continue reading SDR 2 2021

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Sales Process Update – 2021

Introduction: Sales as we know it today has basically been developed in the 1950’s, mainly with the advent of the Sandler Sales Training. This was a method that allowed a sales person to take a potential client through a series of steps (referred to as the Sandler Submarine) that would culminate in the potential client… Continue reading Sales Process Update – 2021

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Top Strategies to Help Hotels Overcome the COVID-19 Crisis

Crisis management is an important component of any successful digital marketing strategy. In times of crisis, hotels need to carefully develop a prevention plan, communicate with customers and staff, and especially make quick and thorough changes to revenue management and operations. Digital marketing strategy to ensure successful crisis management. Although Vietnam removed its barriers to… Continue reading Top Strategies to Help Hotels Overcome the COVID-19 Crisis