One important part of the sale process is the Channel Mix. The Channel Mix of a hotel includes many different channels, and each hotel has a different method to distribute depending on business strategy and sale policy. We can categorize the channel by offline and online. Offline includes: Property direct (walk-in guests) Call center /… Continue reading What Channel Mix includes in the hotel industry.
Bounce Rate is an important index in a website’s operation. The bounce rate reflects the quality of your website. The higher the rate, the worse the website is. It means your website is not attractive. So how to reduce this rate? Design a lean website structure The first impression of the website is important. A… Continue reading 3 ways to reduce the bounce rate of your website
SEO (Search Engine Optimization) is a marketing method to help increasing your hoyel’s website ranking on the search page. The search-result can be up to millions results. Therefore, if your SEO is not good, your website can lost in the middle of the sea. There are some simple notices that you should apply or fix… Continue reading Simple notices when doing SEO fot hotel
The customer always trusts in a hotel that has their own website than who is not. Likewise, customers have a better feeling with a website with updating content than a website with photos and services information only. A good blog will help your hotel express your characteristic and attract groups of customers that have the… Continue reading Which contents should your hotel’s blog contain?
Revenue Management is a concept being applied to the hotel industry since the late 1980s, start with the Mariott hotel. However, in Vietnam, Revenue Management has just been applied recently when the travel industry develops and more international hotel brands join the market. This article provides an overview of Revenue Management to help you understand… Continue reading An overview of Revenue Management
Low revenue in the weekday is always a problem to the hotel, especially to the hotal noy in the tourist area. To earn revenue, hotels usually run the discount promotion. However, there are some other methods help hotel remain a good stable price. Create Promotion Package Instead of lowering the price, let adding extra services… Continue reading How to increase your hotel revenue in the weekday
Timeshare is also known as vacation ownership in a period of time at the leasure real estate. The timeshare buyer will need to pay an up-front payment and annual fee to own that fixed period in a year in 10 years, 20years, etc., or even a lifetime. With the period they bought, the timeshare investor… Continue reading What is Timeshare and 2 things you need to know about timeshare?
Allotment is a type of room booking for the travel agent to book a large amount of room with a condition of check-in and check-out date, and need to be booked in a limited set of time. The agent and hotel always have an initial agreement on the allotment to figure out the condition. Then… Continue reading What is allotment and 2 type of allotment booking that you need to know
All hotels are being listed on the OTAs channel. How can your hotel gain your customers’ attention among thousands of brands? There are 2 points that many hotels dismiss when setting OTA account which makes a huge difference. Hotel’s brand and room’s name Each hotel surely has its own brand name. Depending on the OTA… Continue reading 2 points that make your hotel different from others on OTAs.
The price of small hotels cannot be active as big hotels because they don’t have much data about room booking and a huge room inventory. To elevate competitive advantages, small hotels can apply these strategies: Similarity strategy: the price is similar to the competitors and surroundings. This typical strategy is easy to apply, especially for… Continue reading The price strategies for small hotels